Brand Overview

Logo

Color

Typography

Characters

Icons & Illustrations

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Brand Overview

Logo

Color

Typography

Characters

Icons & Illustrations

Characters

Handy and Talky are the main cast at HelloTalk. Their different personalities create a fun contrast between big ideas and practicality, making HelloTalk's brand feel aspirational yet relatable. Handy and Talky bring different world views to the HelloTalk experience to cover a wide spectrum of emotions that are relatable to any user on a given day.

Meet Handy
Handy is a dreamer with energy to burn. When others see obstacles, he sees possibility. The only thing he loves more than exploring new places around the globe is helping HelloTalkers make new connections and succeed in their language learning. Not one to shy away from a challenge, Handy is action-oriented and known for getting things done - though he could benefit from a bit of planning. HelloTalkers love his positivity, bright smile, and his cheerful wave is usually a sure way to start things off on the right foot!
Personality
Handy is fun, upbeat, and encouraging. Use him to inspire, invite, and generate excitement about HelloTalk happenings
Voice and Tone
Handy communicates exclusively through text. You're not the first and likely not the last to come face to face with Handy's enthusiasm. It's hard for him to stay cool when he's excited about something - so don't take it the wrong way. He's just making sure you don't miss out on the fun.
Meet Talky
Talky is Handy's best friend. His unwavering loyalty means he's always there to help Handy despite not always having faith in his often ambitious plans. People love Talky because they know he's always got their back Talky is a gifted linguist - speaking over 160+ languages and counting. A typical day involves for Talky usually involves him having to rescue Handy from his own enthusiasm after he's jumped in hand first to a social situation and exhausted the three words he knows in Japanese.
Voice and Tone
Talky is a worrier and the voice of reason at HelloTalk. Use him to inform, educate, and clarify information.
Character Illustrations
Handy Specs
Handy is instantly recognizable by his four fingers, thin legs, and bubbly eyes 
Talky Specs
Talky is easily recognizable as the bubble with analytical eyes and a cautious smile
Eyes

Eyes are an important part of how our characters communicate with the world. Handy and Talky are easily distinguished by their different eye styles.

Moods

Eyes are the main element to convey the character's emotions. You can use enlarged or reduced pupils, lower the upper or lower eyelids, or use highlight graphics to enhance the character's emotions and make our image more lively and interesting.


Handy's mood is expressed by moving both the upper and lower eyelids. Talky's eyes are normally in the state of lowering the eyelid, and can be stretched when he is in high spirits.


Please Don't
· Avoid sharp angles or changing the shape of the character's pupils.

· Avoid centering the pupils to create a more natural expression

· Avoid splitting the white and dark space between the eye and the pupil equally
Mouth

The mouth is another key component of the character’s expression. Designers can use various mouth shapes and elements to depict the different moods of Handy.

Talky’s mouth is typically in the lower right portion of his body. His mouth appears more centrally when he is experiencing more intense emotions such as sadness, frustration, or excitement.

Hands
Talky's fingers and thumbs can be moved to create more dynamic expressions. Avoid overbending the thumb and index finger as these will make Handy less recognizable.
Body
Pay special attention to Handy's rounded contours and always ensure four fingers are present
Similarly, Talky's body can stretch based on his mood. Elevated emotions typically reach higher compared to lower, more subdued emotions.