Brand Overview
At HelloTalk, we define brand as how our mission, vision, and values come together to shape our company and products. We convey this to the world through our brand visuals and voice.
Visuals
Our visuals are flexible and can be used across various contexts while still maintaining a consistent look and feel to the HelloTalk brand.
Color
Logo
Typography
Icons & illustration
Our Tagline
Our tagline can be paired with our logo to give more context to what we do at HelloTalk. Our apps and products let anyone with an internet connection and a mobile device Talk to the World - providing the means to connect and build friendships through cross-cultural exchange. Our tagline can also be paired with our logo to summarize what you can do with our products and services. For questions about logo use not listed here, please consult with the HelloTalk design team
Talk to the World
Standalone tagline in Gellix typeface
Brand Persona
To get a clear sense of who's behind the HelloTalk brand - imagine a fun, welcoming, helpful, and inspiring local that you've met spontaneously after arriving in a new country. We are eager to help you learn about our language and culture, and curious to learn about yours.
Voice and Tone
Our voice and tone guide how we communicate with the word. Think of voice as how we come across to people who interact with our brand. As HelloTalk's voice, we should always be:
Conversational
We write and talk like humans. We sound more like a friend than the developer of a leading language platform.
Cultured
Write like a local. As a language learning platform, we sound like a native speaker and express ourselves naturally.
Inspiring
Write positively to encourage people to practice and connect with other learners in the community.
Clear
Communicate simply so that we can be understood by people from different backgrounds.
Helpful
Learning a language is hard. We do our best to make practicing languages fun, approachable, and engaging.
Welcoming
The HelloTalk community is for everyone. Write to invite - like you're showing a new friend around a place you know well.
HelloTalk Tone
Voice describes our personality as a brand, whereas tone refers to our attitude towards our audience. Refer to the internal Writing Handbook for an in-depth guide on Voice and Tone. For channel specific guidance, please refer to the Ops Messaging Checklist. In general, we adopt the following four aspects of tone when engaging with the public.
Mission
Build the go-to platform for cross-cultural communication & international friendships
Vision
Bridge the world through cross-cultural exchange & friendship
Company Values
To build trust and stay true to our mission, we are guided by a set of values that inform our actions and decisions:
Open and Sincere
Our genuine belief in our mission propels us forward. Our openness helps us excel in uncertainty and adapt to change.
Inclusive and Compassionate
We care deeply about creating a welcoming experience for anyone who comes into contact with our brand.
Cooperative and Dependable
Learning a language is hard. We do our best to make practicing languages fun, approachable, and engaging.
Mutually Beneficial and Altruistic
Strive together. Thrive together