# Brand Overview

## Quick Navigation

- [Find Partners](https://www.hellotalk.com/en/partners.md): Discover language exchange partners worldwide
- [Language Exchange](https://www.hellotalk.com/en/partners/exchange.md): Practice with native speakers worldwide
- [Moments](https://www.hellotalk.com/moments.md): Share your language learning journey
- [Topics](https://www.hellotalk.com/topics.md): Explore trending topics and discussions

- [Chat & Messaging](https://www.hellotalk.com/en/features/chat.md): Text, voice, and video conversations
- [Voice Rooms](https://www.hellotalk.com/en/features/voiceroom.md): Join live audio conversations
- [Live Streaming](https://www.hellotalk.com/en/features/live-streaming.md): Interactive classes and language sessions
- [Certified Teachers](https://www.hellotalk.com/en/features/certified-teachers.md): Learn from professional language instructors
- [Immersive Learning](https://www.hellotalk.com/en/features/immersive-learning.md): Learn everywhere with instant translations
- [Translation Tools](https://www.hellotalk.com/en/features/translation.md): Instant translation between any languages

- [AI-Powered Apps](https://www.hellotalk.com/en/aiapps.md): Access specialized learning tools
- [Language AI Apps](https://www.hellotalk.com/en/aiapps.md): Discover our AI-powered language learning applications
- [All Features](https://www.hellotalk.com/en/features.md): Explore all learning features and tools

- [Download](https://www.hellotalk.com/en/download.md): Get HelloTalk on iOS and Android


## Visual

Our visuals are flexible and can be used across various contexts while still maintaining a consistent look and feel to the HelloTalk brand.

Color

Logo

Typography

Icons & Illustration

## Our Tagline

Our tagline can be paired with our logo to give more context to what we do at HelloTalk. Our apps and products let anyone with an internet connection and a mobile device Talk to the World - providing the means to connect and build friendships through cross-cultural exchange. Our tagline can also be paired with our logo to summarize what you can do with our products and services. For questions about logo use not listed here, please consult with the HelloTalk design team.

Talk to the World

Standalone tagline in Gellix typeface.

## Brand Persona

To get a clear sense of who's behind the HelloTalk brand - imagine a fun, welcoming, helpful, and inspiring local that you've met spontaneously after arriving in a new country. We are eager to help you learn about our language and culture, and curious to learn about yours.

## Voice and tone

Our voice and tone guide how we communicate with the word. Think of voice as how we come across to people who interact with our brand. As HelloTalk's voice, we should always be:

### Conversational

We write and talk like humans. We sound more like a friend than the developer of a leading language platform.

### Cultured

Write like a local. As a language learning platform, we sound like a native speaker and express ourselves naturally.

### Inspiring

Write positively to encourage people to practice and connect with other learners in the community.

### Clear

Communicate simply so that we can be understood by people from different backgrounds.

### Helpful

Learning a language is hard. We do our best to make practicing languages fun, approachable, and engaging.

### Welcoming

The HelloTalk community is for everyone. Write to invite - like you're showing a new friend around a place you know well.

## HelloTalk Tone

Voice describes our personality as a brand, whereas tone refers to our attitude towards our audience. Refer to the internal Writing Handbook for an in-depth guide on Voice and Tone. For channel specific guidance, please refer to the Ops Messaging Checklist. In general, we adopt the following four aspects of tone when engaging with the public.

### Mission

Build the go-to platform for cross-cultural communication & international friendships.

### Vision

Bridge the world through cross-cultural exchange & friendship.

## Company values

To build trust and stay true to our mission, we are guided by a set of values that inform our actions and decisions:

### Open and Sincere

Our genuine belief in our mission propels us forward. Our openness helps us excel in uncertainty and adapt to change.

### Inclusive and Compassionate

We care deeply about creating a welcoming experience for anyone who comes into contact with our brand.

### Cooperative and Dependable

Learning a language is hard. We do our best to make practicing languages fun, approachable, and engaging.

### Mutually Beneficial and Altruistic

Strive together. Thrive together.

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## Language Exchange Partners

- [English Exchange Partners](https://www.hellotalk.com/en/partners/exchange/english.md): Connect with native English speakers
- [Spanish Exchange Partners](https://www.hellotalk.com/en/partners/exchange/spanish.md): Connect with native Spanish speakers
- [French Exchange Partners](https://www.hellotalk.com/en/partners/exchange/french.md): Connect with native French speakers
- [Japanese Exchange Partners](https://www.hellotalk.com/en/partners/exchange/japanese.md): Connect with native Japanese speakers
- [German Exchange Partners](https://www.hellotalk.com/en/partners/exchange/german.md): Connect with native German speakers
- [Chinese Exchange Partners](https://www.hellotalk.com/en/partners/exchange/chinese.md): Connect with native Chinese speakers
- [Italian Exchange Partners](https://www.hellotalk.com/en/partners/exchange/italian.md): Connect with native Italian speakers
- [Russian Exchange Partners](https://www.hellotalk.com/en/partners/exchange/russian.md): Connect with native Russian speakers
- [Portuguese Exchange Partners](https://www.hellotalk.com/en/partners/exchange/portuguese.md): Connect with native Portuguese speakers
- [Arabic Exchange Partners](https://www.hellotalk.com/en/partners/exchange/arabic.md): Connect with native Arabic speakers
- [Hindi Exchange Partners](https://www.hellotalk.com/en/partners/exchange/hindi.md): Connect with native Hindi speakers
- [Korean Exchange Partners](https://www.hellotalk.com/en/partners/exchange/korean.md): Connect with native Korean speakers

## Learn Languages

- [Learn English](https://www.hellotalk.com/en/learn/english.md): Master English with native speakers
- [Learn Spanish](https://www.hellotalk.com/en/learn/spanish.md): Master Spanish with native speakers
- [Learn French](https://www.hellotalk.com/en/learn/french.md): Master French with native speakers
- [Learn Japanese](https://www.hellotalk.com/en/learn/japanese.md): Master Japanese with native speakers
- [Learn German](https://www.hellotalk.com/en/learn/german.md): Master German with native speakers
- [Learn Chinese](https://www.hellotalk.com/en/learn/chinese.md): Master Chinese with native speakers
- [Learn Italian](https://www.hellotalk.com/en/learn/italian.md): Master Italian with native speakers
- [Learn Russian](https://www.hellotalk.com/en/learn/russian.md): Master Russian with native speakers
- [Learn Portuguese](https://www.hellotalk.com/en/learn/portuguese.md): Master Portuguese with native speakers
- [Learn Arabic](https://www.hellotalk.com/en/learn/arabic.md): Master Arabic with native speakers
- [Learn Korean](https://www.hellotalk.com/en/learn/korean.md): Master Korean with native speakers
- [Learn Hindi](https://www.hellotalk.com/en/learn/hindi.md): Master Hindi with native speakers

## Partners by Country

- [USA Language Partners](https://www.hellotalk.com/en/partners/countries/usa.md): Find language exchange partners in United States
- [UK Language Partners](https://www.hellotalk.com/en/partners/countries/uk.md): Find language exchange partners in United Kingdom
- [Canada Language Partners](https://www.hellotalk.com/en/partners/countries/canada.md): Find language exchange partners in Canada
- [Australia Language Partners](https://www.hellotalk.com/en/partners/countries/australia.md): Find language exchange partners in Australia
- [Japan Language Partners](https://www.hellotalk.com/en/partners/countries/japan.md): Find language exchange partners in Japan
- [Korea Language Partners](https://www.hellotalk.com/en/partners/countries/korea.md): Find language exchange partners in Korea
- [China Language Partners](https://www.hellotalk.com/en/partners/countries/china.md): Find language exchange partners in China
- [Spain Language Partners](https://www.hellotalk.com/en/partners/countries/spain.md): Find language exchange partners in Spain
- [France Language Partners](https://www.hellotalk.com/en/partners/countries/france.md): Find language exchange partners in France
- [Germany Language Partners](https://www.hellotalk.com/en/partners/countries/germany.md): Find language exchange partners in Germany
- [Brazil Language Partners](https://www.hellotalk.com/en/partners/countries/brazil.md): Find language exchange partners in Brazil
- [India Language Partners](https://www.hellotalk.com/en/partners/countries/india.md): Find language exchange partners in India

## Resources

- [Download iOS App](https://apps.apple.com/app/hellotalk/id557130558): Get HelloTalk on the App Store
- [Download Android App](https://play.google.com/store/apps/details?id=com.hellotalk): Get HelloTalk on Google Play
- [AI Language Apps](https://www.hellotalk.com/en/aiapps.md): Explore AI-powered language learning tools
- [About HelloTalk](https://www.hellotalk.com/en/about.md): Learn more about our mission
- [Blog](https://www.hellotalk.com/en/blog.md): Language learning tips and stories
- [Help Center](https://www.hellotalk.com/en/faq.md): Get answers to common questions

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*HelloTalk connects you with native speakers worldwide for authentic language practice and cultural exchange.*