Hellotalk is running a rip-off operation here and you need to

be aware of.

I wanted to buy the lifetime subscription yesterday and they told me I had to cancel my yearly subscription first which I did not realizing how naive I was being.
When I wanted to buy the lifetime subscription, I realized the price had jumped from $71 to $91. So I changed my mind and reactivated the yearly subscription in Google play.

I checked again today and found out that the lifetime subscription had jumped from $91 to $110 in the space of 24h. I honestly believe it's a targeted operation to overcharge me. It's wrong business practice and unfortunately I don't have a way to seek reparations.

Shame on you at Hellotalk!